THE 1440 LONGWEAR EYELINER
Still Touching Up Your Eyeliner by Lunch?
We snapped it, sharpened it, rubbed it, and sweated in it. The 1440 stays crisp on oily lids, sensitive eyes, and everything in between.
10,327 five-star reviews
or 3 for £33 (£11/shade) with Buy 2, Get 1 Free
1440 MINUTES OF WEAR
12 CURATED SHADES
72K+
UNITS
SOLD
THE 1440 LONGWEAR EYELINER
5 Reasons This £16 Eyeliner Is Replacing Your Other Ones
We asked 10,000+ customers why they switched. These are the 5 reasons that came up again and again
10,327 five-star reviews
or 3 for £33 (£11/shade) with Buy 2, Get 1 Free
1440
MINUTES OF WEAR
12
CURATED SHADES
72K+
UNITS SOLD
01.
It Doesn't Smudge or Transfer
Most eyeliners end up under your eyes or on your fingers by the afternoon. The 1440 is smudge-proof, transfer-proof, and waterproof, so it stays where you put it, even when you rub your eyes.
"I always thought eyeliners would just fade into a grey smudge by the afternoon. This one still looked freshly applied when I got home at 2am. I checked in the mirror because I didn't believe it."
Sarah L. · Verified Buyer
01.
It Doesn't Smudge or Transfer
Most eyeliners end up under your eyes or on your fingers by the afternoon. The 1440 is smudge-proof, transfer-proof, and waterproof, so it stays where you put it, even when you rub your eyes.
"I always thought eyeliners would just fade into a grey smudge by the afternoon. This one still looked freshly applied when I got home at 2am. I checked in the mirror because I didn't believe it."
Sarah L. · Verified Buyer
02.
It Lasts All Day
TruGlide Technology sounds too good to be true until you try it with our 1440 eyeliner. Whether it's a workout, a rainy commute, or a few happy tears, the 1440 holds up without touch-ups. With 24-hour wear and rich color from the first stroke, it still looks fresh at the end of the day.
"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."
Priya M. · Verified Buyer
02.
It Lasts All Day
TruGlide Technology sounds too good to be true until you try it with our 1440 eyeliner. Whether it's a workout, a rainy commute, or a few happy tears, the 1440 holds up without touch-ups. With 24-hour wear and rich color from the first stroke, it still looks fresh at the end of the day.
"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."
Priya M. · Verified Buyer
03.
It Sharpens to a Clean, Precise Line
It's a classic pencil, so you can sharpen it with our specialised sharpener to a fine point for a crisp line or leave it rounded for a softer, smokier look. It also holds up well if the tip breaks or gets damaged.
"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."
Megan W. · Verified Buyer
03.
It Sharpens to a Clean, Precise Line
It's a classic pencil, so you can sharpen it with our specialised sharpener to a fine point for a crisp line or leave it rounded for a softer, smokier look. It also holds up well if the tip breaks or gets damaged.
"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."
Megan W. · Verified Buyer
04.
Built for Oily Lids and Sensitive Eyes
Oily, hooded lids are where most liners give up, often before lunch. The 1440 glides on with zero tugging, even on sensitive eyes, and it's formulated for the waterline too, so it doesn't bleed, sting, or slide.
"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."
April C. · Verified Buyer
04.
Built for Oily Lids and Sensitive Eyes
Oily, hooded lids are where most liners give up, often before lunch. The 1440 glides on with zero tugging, even on sensitive eyes, and it's formulated for the waterline too, so it doesn't bleed, sting, or slide.
"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."
April C. · Verified Buyer
05.
£16 For All This.
The Urban Decay 24/7 is £18. Charlotte Tilbury Rock 'N' Kohl is £27.
The 1440 gives you 8 more hours of wear, the same 1.2g size, and a waterline-safe formula. For £16. The maths isn't complicated.
"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."
Rach G. · Verified Buyer
05.
£16 For All This.
The Urban Decay 24/7 is £18. Charlotte Tilbury Rock 'N' Kohl is £27.
The 1440 gives you 8 more hours of wear, the same 1.2g size, and a waterline-safe formula. For £16. The maths isn't complicated.
"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."
Rach G. · Verified Buyer
Advanced Formula With Proven Results
Scientifically Developed For Maximum Effectiveness
1440 Longwear Eyeliner
£49.50
£33.00 for 3 eyeliners
Did you know there are 1440 minutes in a day? Well, that’s how long the 1440 Long Wear Eyeliner will last. This innovative, lightweight liner is the new heavyweight in the category. It will give you 24 hours of vibrant, high impact color that is waterproof, transfer proof, budge proof and smudge proof. Through its TruGlide Technology, it makes applying eyeliner easier than ever. The formula uses advanced ingredients to create an ultra-creamy, tug-free, soft-glide application that lays down vibrant, rich color, evenly without the need for a makeup artist hand.1440 Long Wear Eyeliner is Vegan, Cruelty-Free - and it’s formulated without BHT. Another great benefit is the pencil always sharpens to a fine tip for detailed application. With 1440 you can line, wing, and draw outside the lines with this new champion eyeliner. DIRECTIONS: Apply precise lines or smudge before product dry down (within 30 seconds of application) for a smokey look.
Select your 1st shade: Liquorice (rich jet black)
Select your 2st shade: Liquorice (rich jet black)
Select your FREE 3rd shade: Liquorice (rich jet black)
ADD OUR BEST SELLERS
Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.
Advanced Formula With Proven Results
Scientifically Developed For Maximum Effectiveness
1440 Longwear Eyeliner
£49.50
£33.00 for 3 eyeliners
Did you know there are 1440 minutes in a day? Well, that’s how long the 1440 Long Wear Eyeliner will last. This innovative, lightweight liner is the new heavyweight in the category. It will give you 24 hours of vibrant, high impact color that is waterproof, transfer proof, budge proof and smudge proof. Through its TruGlide Technology, it makes applying eyeliner easier than ever. The formula uses advanced ingredients to create an ultra-creamy, tug-free, soft-glide application that lays down vibrant, rich color, evenly without the need for a makeup artist hand.1440 Long Wear Eyeliner is Vegan, Cruelty-Free - and it’s formulated without BHT. Another great benefit is the pencil always sharpens to a fine tip for detailed application. With 1440 you can line, wing, and draw outside the lines with this new champion eyeliner. DIRECTIONS: Apply precise lines or smudge before product dry down (within 30 seconds of application) for a smokey look.
Select your 1st shade: Liquorice (rich jet black)
Select your 2st shade: Liquorice (rich jet black)
Select your FREE 3rd shade: Liquorice (rich jet black)
ADD OUR BEST SELLERS
Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.
HOW IT STACKS UP
A smarter buy than the usual eyeliner names
1440
EYELINER
URBAN DECAY 24/7
BOBBI BROWN
Price
£16
£18
£23
Size
1.2g
1.2g
1.2g
Waterproof
Waterline safe
Shades
12
38
6
Cruelty-free
B2G1 offer
£11/ea
No
No
HOW IT STACKS UP
A smarter buy than the usual eyeliner names
1440
EYELINER
URBAN DECAY 24/7
BOBBI BROWN
Price
£16
£18
£23
Size
1.2g
1.2g
1.2g
Waterproof
Waterline safe
Shades
12
38
6
Cruelty-free
B2G1 offer
£11/ea
No
No