2026’s VIRAL EYE KIT
YOUR EVERYDAY EYE LOOK, THAT LASTS ALL DAY
Smudge-proof eyeliner, flake-proof mascara and an easy-blend eyeshadow stick: the complete eye set for an effortless look that lasts all day.
My everyday eye makeup trio
The eyeliner glides on smoothly, the mascara makes my lashes look lifted and defined, and the eyeshadow stick blends in seconds. Together, they make my everyday eye look feel completely effortless.
Emily K. · Verified Buyer
Winged liner made easy
This eyeliner glides on without skipping and gives me a crisp wing in seconds. It stays looking sharp through my entire day without smudging, yet still feels comfortable around my eyes.
John B. · Verified Buyer
Lifted, defined lashes
The mascara separates and defines every lash without looking heavy or clumpy. My lashes look longer and more lifted, and the formula stays comfortable from morning until night.
Juliee O. · Verified Buyer
Effortless eyeshadow in seconds
The eyeshadow stick is creamy, easy to blend, and gives me a polished look with almost no effort. The color builds beautifully and stays smooth without settling into my creases.
Leonora N. · Verified Buyer
2026’s VIRAL EYE KIT
YOUR EVERYDAY EYE LOOK, THAT LASTS ALL DAY
Smudge-proof eyeliner, flake-proof mascara and an easy-blend eyeshadow stick: the complete eye set for an effortless look that lasts all day.
My everyday eye makeup trio
The eyeliner glides on smoothly, the mascara makes my lashes look lifted and defined, and the eyeshadow stick blends in seconds. Together, they make my everyday eye look feel completely effortless.
Emily K. · Verified Buyer
Winged liner made easy
This eyeliner glides on without skipping and gives me a crisp wing in seconds. It stays looking sharp through my entire day without smudging, yet still feels comfortable around my eyes.
John B. · Verified Buyer
Lifted, defined lashes
The mascara separates and defines every lash without looking heavy or clumpy. My lashes look longer and more lifted, and the formula stays comfortable from morning until night.
Juliee O. · Verified Buyer
Effortless eyeshadow in seconds
The eyeshadow stick is creamy, easy to blend, and gives me a polished look with almost no effort. The color builds beautifully and stays smooth without settling into my creases.
Leonora N. · Verified Buyer
MEET THE PERFECT EYE KIT
1x 1440 Longwear Eyeliner
Get 24 hours (or 1440 minutes) of vibrant, high-impact colour that is waterproof, transfer-proof, and smudge-proof.
worth £16.50
1x IYKYK Eyeshadow Stick
Effortless silky application with high-impact colour payoff
worth £18
1x POWER’FULL Mascara
Mind-blowing length, volume and curl. Zero flakes or smudge.
worth £19
Total
£32.10 £53.50 SAVE 40%
MEET THE PERFECT EYE KIT
1x 1440 Longwear Eyeliner
Get 24 hours (or 1440 minutes) of vibrant, high-impact colour that is waterproof, transfer-proof, and smudge-proof.
worth £16.50
1x IYKYK Eyeshadow Stick
Effortless silky application with high-impact colour payoff
worth £18
1x POWER’FULL Mascara
Mind-blowing length, volume and curl. Zero flakes or smudge.
worth £19
Total
£32.10 £53.50 SAVE 40%
THREE REASONS YOU’LL LOVE THE ULTIMATE EYE KIT
1. A COMPLETE EYE SYSTEM
Most eye looks fall apart because the pieces fight each other. Powder shadow creases. Liner drags across it. Mascara flakes down onto everything.
This set is built the other way. The shadow stick goes first, creamy, cool, sets in 30 seconds. The liner glides over the top in one clean line, no tugging on thin eyelid skin. The mascara locks it all off. Three formulas made to layer, so your whole eye holds as one look instead of three that quit at different times.
2. ALL-DAY WEAR THAT SURVIVES YOUR REAL DAY
One eyeliner customer summed it up: it stays “through sweat, tears, showers and rain.”
The eyeliner delivers up to 24 hours of waterproof, transfer-proof and smudge-proof colour. The eyeshadow stick sets in 30 seconds for up to 20 hours of wear. POWER’FULL Mascara completes the look with length, volume and curl, without smudging, clumping or flaking all day.
3. 60 SECONDS, ONCE.
Eyeshadow. Eyeliner. Lashes. Done in under a minute.
Each one swipes on and sets fast. The shadow blends with your fingers, no brushes to dig out. The mascara curls your lashes the second it hits the air. The liner sharpens to a fine tip for a line that’s actually straight.
THREE REASONS YOU’LL LOVE THE ULTIMATE EYE KIT
1. A COMPLETE EYE SYSTEM
Most eye looks fall apart because the pieces fight each other. Powder shadow creases. Liner drags across it. Mascara flakes down onto everything.
This set is built the other way. The shadow stick goes first, creamy, cool, sets in 30 seconds. The liner glides over the top in one clean line, no tugging on thin eyelid skin. The mascara locks it all off. Three formulas made to layer, so your whole eye holds as one look instead of three that quit at different times.
2. ALL-DAY WEAR THAT SURVIVES YOUR REAL DAY
One eyeliner customer summed it up: it stays “through sweat, tears, showers and rain.”
The eyeliner delivers up to 24 hours of waterproof, transfer-proof and smudge-proof colour. The eyeshadow stick sets in 30 seconds for up to 20 hours of wear. POWER’FULL Mascara completes the look with length, volume and curl, without smudging, clumping or flaking all day.
3. 60 SECONDS, ONCE.
Eyeshadow. Eyeliner. Lashes. Done in under a minute.
Each one swipes on and sets fast. The shadow blends with your fingers, no brushes to dig out. The mascara curls your lashes the second it hits the air. The liner sharpens to a fine tip for a line that’s actually straight.
THREE STEPS. ONE COMPLETE LOOK.
YOUR EYE MAKEUP ROUTINE, SIMPLIFIED
Three longwear formulas, built to layer, give you a full eye look in three simple steps. No brushes, no fallout, no fuss. Pick your shades and get on with your day.
THREE STEPS. ONE COMPLETE LOOK.
YOUR EYE MAKEUP ROUTINE, SIMPLIFIED
Three longwear formulas, built to layer, give you a full eye look in three simple steps. No brushes, no fallout, no fuss. Pick your shades and get on with your day.
PAIR YOUR PERFECT SHADE
OUR FAVOURITE COMBOS
Discover eyeliner and eyeshadow pairings designed to shade, define and finish your look with effortless coordination.
PAIR YOUR PERFECT SHADE
OUR FAVOURITE COMBOS
Discover eyeliner and eyeshadow pairings designed to shade, define and finish your look with effortless coordination.
Get 40% OFF on Ultimate Eye Set
Includes Eyeliner, Mascara & Eyeshadow Stick
THE ULTIMATE EYE SET
INCLUDES:
1440 Longwear Eyeliner
£16.50
IYKYK Eyeshadow Stick
£18.00
POWER’FULL Mascara · Black
£19.00
£53.50 £32.10 (SAVE 40%)
CHOOSE YOUR SET
Start with Combo 1 or build your own
COMBO 1
SELECTED
Selected shades are available. Your discount will be applied automatically in the cart.
Get 40% OFF on Ultimate Eye Set
Includes Eyeliner, Mascara & Eyeshadow Stick
THE ULTIMATE EYE SET
INCLUDES:
1440 Longwear Eyeliner
£16.50
IYKYK Eyeshadow Stick
£18.00
POWER’FULL Mascara · Black
£19.00
£53.50 £32.10 (SAVE 40%)
CHOOSE YOUR SET
Start with Combo 1 or build your own
COMBO 1
SELECTED
Selected shades are available. Your discount will be applied automatically in the cart.
READY TO PERFECT YOUR EYE LOOK?
Longwear eyeliner, easy-blend eyeshadow and lash-lifting mascara
12 eyeliner shades and 6 eyeshadow shades to choose from
Standard UK delivery £3.99
Three essentials. One complete eye look.
READY TO PERFECT YOUR EYE LOOK?
Longwear eyeliner, easy-blend eyeshadow and lash-lifting mascara
12 eyeliner shades and 6 eyeshadow shades to choose from
Standard UK delivery £3.99
Three essentials. One complete eye look.